Trends

According to the November 2011 edition of the Wall Street Journal, writers McWhirter and Burkitt acknowledged that incredibly beautiful pens are becoming a means to writing “new chapters for themselves in China.”

Expensive pens are still classy. Chinese professionals have gone one step beyond and are using this elegant means of wealth to invest and show of the nouveau riche life style.

Upscales pens are being adapted to the Chinese market. The ink is darken to adapt to the Chinese calligraphy. Parker Pen Co one of the oldest and still one of the largest producers of writing instruments has also “added the Chinese character ‘Fu’ or good luck and prosperity. “The Golden Dragon” limited edition sold for $7 500 or 39,888 yuan back in 2011.

Parker & Co has increased its sales by 40% from sales just in China. The pens are inspired by Chinese themes. For those of you who collect pens, you know how important are themes.

Parker’s success in China is essential for the brand’s survival. Founded in Janesville, Wisc., in 1888, Parker was the most popular fine-writing pen in the U.S. for generations. U.S. Gen. Douglas MacArthur used a Parker pen when he signed Japan’s surrender ending World War II.

Parker’s Golden Dragon Parker Pens

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Parker isn’t the only maker of pricey pens building a business in China. Montblanc, owned by Cie. Financière Richemont SA, has opened up standalone stores to sell pens and other products, and says sales are growing quickly.
Parker, and a small brand, Waterman, also owned by Newell Rubbermaid, command about a 25% share of the global market for fine writing implements, according to company estimates provided to analysts in 2010.

A beautiful fountain pen is still a sign off luxury that can be handed down to the next generation. It is something that is inspiration and can be highly functional.